I was doing the, now almost daily, grocery shopping at Scotts supermarket in Sliema (the better alternative to Tower supermarket) and found something I really liked: Jones sugar cane soda. 

I just came back from a business trip in Paris where I was at the digital marketing conference Ad:tech, full of new ideas and inspiration I was so impressed of seeing this bottle’s back saying:  ”Ya gotta make a living somehow; we chose the beverage world. Good old soda made with pure cane sugar. No hidden meanings, no billion dollar ad campaigns, and no hidden fructose corn syrup. At Jones, we want you to buy a lot of soda an recycle the bottles. The label is kind like our minds – always changing. Run with the little guys… create some change.”

Does that strategy really work? Well, Ijust  bought 4 bottles and shared it with the world on my blog. Unless I don’t fit the normal consumer segment, I think it does work, and very well.  

This entry was posted on Saturday, April 11th, 2009 at 10:56 AM and is filed under Others. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.